Smoke tests
- Broken Promise Smoke Test
Evaluative market experiment that measures inherent virality by tracking referrals when users are told not to share.
- Event Smoke Test
Evaluative market experiment that validates target audience assumptions by organizing events to gather qualitative and quantitative data.
- Fake Door Smoke Test
Evaluative market experiment using fake ads or buttons (404 page tests) to gauge user interest via clickthrough data.
- Flyer Smoke Test
Evaluative market experiment that distributes printed materials with a call-to-action to test value propositions and audience response.
- High Bar Smoke Test
Evaluative market experiment that adds onboarding friction to gauge the seriousness of a customer's intent to purchase.
- Landing Page Smoke Test
Classic evaluative market experiment using a simple promotional page to measure demand via signup or conversion rates.
- Pocket Smoke Test
Evaluative market experiment for validating mobile apps or physical products through simple prototypes and hands-on user feedback.
- Pre-Sales Smoke Test
Highly committed evaluative market experiment that accepts payment in exchange for a promise to deliver later.
- Sales Pitch Smoke Test
Evaluative market experiment that pitches a product to prospects to validate demand and gather feedback on the value proposition.
- Video Smoke Test
Evaluative market experiment using a product video to gauge early adopter enthusiasm and viral sharing potential.
Surveys and analysis
- Close-Ended Survey
Evaluative market experiment using surveys with predefined answer choices to generate structured quantitative data.
- Comprehension Test
Evaluative market experiment determining whether customers grasp a value proposition before assessing their interest level.
- Conjoint Analysis
Quantitative survey method that identifies which combinations of features or attributes matter most to customers.
- Secondary Market Research
Evaluative market experiment that gathers information via secondary sources like news articles and published reports.