Overview
The Index of Questions and Methods serves as a resource for matching business challenges to appropriate discovery processes. It organizes research and experimental techniques across four categories based on whether you're exploring market or product dimensions.
Key Process
The framework recommends a four-step approach:
- Identify what needs to be learned
- Consult the index for relevant methods
- Select an approach suited to your circumstances
- Track progress using GLIDR's Research & Experiments tools
Browse by category
- Generative Market Research
Learn who your customer is and what problem they have before you commit to a solution.
6 methods
- Evaluative Market Experiments
Test whether a specific customer segment wants your value proposition, mostly with smoke tests, before you build it.
14 methods
- Generative Product Research
Explore possible solutions with customers to find out what is worth building.
9 methods
- Evaluative Product Experiments
Measure whether the product you built delivers, with prototypes, surveys and usage data.
6 methods
- Additional Methods
Techniques that don't fit one box: A/B testing, off-brand testing and scorecards.
3 methods
Method Categories
Adapted from The Real Startup Book, edited by Tristan Kromer and published by Kromatic, under a Creative Commons Attribution-ShareAlike 4.0 International License.