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What's a “lean startup”?
At GLIDR, we emphasize that companies large and small, for-profit and non-profit, can apply lean startup methodology. It doesn't only apply to new entrepreneurial ventures. The lean startup methodology revolves around using research and experimentation to test crucial business model and product assumptions and hypotheses. It leverages shortened feedback loops between company and customer in order to de-risk new business or new product development. The popular concept of a "minimum valuable product" or MVP came out of this approach. The roots of the lean startup methodology trace back to Toyota's development of just-in-time manufacturing in the 1980s.
Who's GLIDR made for?
GLIDR is made for innovators of any kind, including product teams, innovation teams and entrepreneurs. We serve companies from small startups to large enterprises. We also have many educational institutions using GLIDR in the classroom. Government is increasingly interested in GLIDR, from local municipalities to national or even international agencies.
What's a lean or business model canvas?
A canvas is a visual way to show some of the most important strategic elements of a business plan and go-to-market strategy on one page. Alexander Osterwalder created the Business Model Canvas which is meant to be applied mostly to new product development within existing established companies. Subsequently, Ash Maurya created a derivative of the BMC called the Lean Canvas, which is tailored more for traditionally defined startups.
Will GLIDR help me launch my new product faster?
When used correctly, GLIDR will help your team validate (or invalidate) ideas. So while you may not be able to launch more quickly, your odds of ultimate success are better. GLIDR can help your team develop a better minimum viable product, which may enable you to go to market sooner and with more traction.
Does GLIDR run experiments for me?
No. Your team should run experiments as appropriate given the project specifics. GLIDR will however allow your team to see which experiments should be run first, by prioritizing assumptions. Once an experiment has concluded, GLIDR will help your team analyze and learn from the results.
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GLIDR is experiment-driven innovation management software for entrepreneurs, product managers, innovators and fans of the lean startup methodology.